Edge of the Woods Natural Market is an organization that was started as a co-op by a group of idealists practicing a yogic discipline in 1977. Originally located on Edgewood Avenue in New Haven, the idea behind Edge of the Woods Market was to provide vegetarian food in a warm inviting setting and at a reasonable price.
When current owner Peter Dodge was approached with the opportunity to buy the business, he saw a great opportunity. Over time, the business grew and the store location changed from Edgewood Avenue to Whalley Avenue where it is today.
The store building was once a movie theater, and then a nightclub before Edge of the Woods moved in and established itself as the largest natural food market in the New Haven area. As business grew, owner Peter Dodge invested in making Edge of the Woods the kind of place that he would like to shop. This included improvements in decoration, product selection, the addition of different departments and many other progressive steps to satisfy customers.
Who We Are Today
Today Edge of the Woods is a family run business. Peter Dodge's wife, Fran Dodge, and two sons, Nathaniel and Justin, participate in running the business. Edge of the Woods is interested in increasing customer satisfaction to the highest level possible. A juice and sandwich bar has been added, and the store now offers a planted and cut flower department. Edge of the Woods continues to take customer input as it constantly evolves to become better.